AN INCREDIBLE EXPERIENCE
As part of a company wide family health initiative within Disney; The 24 hour challenge, 20ten brought the characters of the biggest superhero family to its audiences in a tourable experiential activation.
Bold, character led creative fused with interactive technology delivered a memorable and engaging audience experience that allowed fans to see material from the new movie - they had to work for the prize however.
FROM CONCEPT TO REALISATION
With the new health initiative at the heart of Disney's campaign 20ten wanted to create an activation that involved genuine movement and a sense of activity. With a huge screen promising exclusive content, participants were invited to take their seat on one of the interactive bikes and peddle to send a power surge to unlock the screen.
The project was a complete service execution with both the creative execution and production capabilities being managed by 20ten.
With the tourable activation targetting cinema locations as well as high footfall spaces the awareness surounding both the campaign and the movie release was significant. The campaign delivered on a number of key targets including uplifting sales within Westfield locations where the activations was present.
ON SCREEN ENTERTAINMENT
Working with such amazing rendered assets from Pixar the AV team were able to bring the on screen communications to life and create truly exciting animations to get the participants involved and engaged.