To showcase their ongoing partnership with the Premier League, Cadbury asked 20ten to build a promotional animation to bring the campaign to life.
A full CGI sequence was developed including football playing iconic chocolate bars within a stadium. Naturally we needed a few product samples to make sure the right proportions were adhered to.
BUILT FROM THE BAR UP
Each of the iconic bars were carefully modelled and built to allow for complete animation flexibility. These were then integrated into the stadium atmosphere with dynamic atmospheric animations including the vibrant ticker tape showers.
ON THE STREETS
The animated content became integrated into the digital outdoor campaign, becoming the stating point for multiple creative executions in support of the Premier League partnership.
Following on from the Cadbury Premier League campaign Mondelez asked us to create a series of animations to support their #LiveLessSquare Toblerone campaign.
Built from the ground up, including matching the distinct almond fleck in the chocolate, the result focused on the segments within the bar itself giving them a life and energy of their own.