Expanding on the overall brand strategy evolution which focused on a native New Yorker with her own bagel shop, 20ten developed a gift-with-purchase mechanic for consumers to get a NYC themed bagel tin for home.
The campaign concept, development and production utilised all of the team, making sure we delivered on our promises and maintained visual consistency at every point.
IN ALL SHAPES
Finding the perfect bagel tin is not as straight-forward as it may seem! 20ten worked with global producers, investigating every shape and size until we found the solution that worked for everyone. Then began the small task what design would be the best for the final execution.