20ten is proudly a creative partner for PlayStation both in the UK and across Europe.
Delivering campaigns, digital content and trade executions that help educate, communicate and connect with gaming audiences to make sure every release or campaign lands with maximum success.
IN STORE IMPACT
Delivering genuine in store presence, 20ten works closely with CAD teams to create innovative and exciting campaign activations for releases across the PlayStation slate.
Dynamic forms that push the team to create original structures in card and using new materials ensure all our POS campaigns give the biggest exposure within the retail environment.
As part of the launch for eagerly awaited title Horizon Zero Dawn, 20ten were asked to create a number of activations that helped build the hype towards release and then also brought the world to life upon release day.
Social collateral and teaser messaging began the conversation with fans before a launch suite of activations showcased this new world to explore and the dangers that were awaiting us.
FROM THE CROWD
As PlayStation headed to the sunny climbs of E3 they approached 20ten to build them a set of visual collateral that enabled them to showcase their breathtaking slate of titles to the world.
In a saturated marketplace with everyone clamouring for attention the team created a design system that allowed the games to retain their own personalities whilst being part of a much wider brand focused campaign.