As the campaign title suggests, 20ten were asked to create a parents guide to the award winning platform. Answering popular questions around subscriptions and safety, the visually vibrant campaign became an invaluable resource for parents as they began to try and understand the platform.

Original campaign art, which was brought to life with the supremely talented Ellie Gibson in an online video, delivered an approachable visual language which explained the key areas in easy to digest chunks.

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