STORY TO LIFE
20ten has proudly worked with some of the biggest names in publishing since our beginning. Creating engaging and innovative campaigns to bring some of the most memorable stories written to life.
Whether it is a mass media outdoor activation, social activations or a TV spot 20ten continues to create stand out creative executions that embrace the amazing source material.
FIRE & BLOOD LAUNCH CAMPAIGN
Sworn to secrecy, 20ten were trusted with the launch of George R R Martin’s prequel adventure from the world of A Game of Thrones. From announcement to launch campaign, we worked in collaboration with the team at HarperCollins to create a memorable execution fitting of this epic adventure.
LAUNCHING A PHENOMENON
SPREADING THE WORD
Now in production as a major movie featuring Amy Adams, 20ten were lucky enough to discover this standout story from debut author A J Finn before many others. It was with great pride that we were also able to spread the word about how good it is. A series of review, narrative and statement driven executions came together to deliver a visually arresting campaign that made sure if you didn't already know about the Woman in the Window you do now.
THE PERFECT GIFT
20ten is the creative and marketing partner for Harper Collins Childrens across the David Walliams portfolio of blockbuster stories. Proudly creating campaign collateral and CGI sequences to bring David Walliams’ imagination to life.
LOOKING AFTER A LEGEND
From very early on 20ten has become the creative partner of some of the most iconic names in storytelling. In the world of adventure they don’t come much bigger than Wilbur Smith and 20ten has created campaigns and collateral to showcase the master at work.
From exclusively packaged proofs, digital content getting up close and personal with the great man himself and campaigns celebrating his adventures, 20ten has been there every step of the way.
CREATING A HERO
Solomon Creed is the first in a new epic franchise from Harper Collins, with a mysterious central character and a rich immersive story.
To launch the franchise a complete digital and print campaign was created, making sure you couldn’t miss the iconic imagery, and to put the question on everyone’s lips - “who is Solomon Creed?”
THE RETURN OF A FAVOURITE
With the imminent return of the infamous franchise, Wimpy Kid, 20ten were approached to create a social & digital campaign that brought this hero to a new audience.
A complete CGI build inspired from a snowball fight direct from the pages of the next instalment provided the starting point for the campaign as it broke across multiple formats.
BUILDING AN ICON
Penguin books asked 20ten to look at the whole launch strategy of the exciting Max Wolfe series by Tony Parsons. Set in London the ambition was not just to create one campaign but a style and brand look that would continue across the whole series, each time delivering richer and richer narrative.
20Ten have gone from developing the overall author branding through to being the complete ATL brand guardians.