Each year Mr Kipling release a "fantastic" addition to their iconic slice cakes. 20ten are proud to have brought each of the current range to market with original illustrated imagery.
Using culturally relevant Iconography and imagery the bespoke ranges have resulted in significant growth for both Mr Kipling and the sector itself.
The art for each fantastic creation is created within the 20ten studio and follows a loose guideline to allow for each item within the range to have its own personality but also to fit a wider collective look and feel.
Bright and vibrant the pack artwork has beeen created to sit alongside the existing brand architecture but to bring an energy in line with the fantastic creations that the range looks to celebrate. With 3 already in the wild and a few more ready to join the party, the cake aisle is going to be fantastic for a while yet!
Kicking off with the now infamous Unicorn slices, the fantastic range continues to deliver outstanding results for Mr Kipling.
Devoured across social media and Influencer channels the launch of the Unicorn slices delivered both on brand sentiment but also exceeding all sales expectations in the shortest of timescales. The fantastic range continues to go from strength to strength as more and more characters are added to the range.