A 24 hour exclusive influencer activation in collaboration with Island Records.
20ten worked with Reebok Classic and Island Records to
create the Vinyl Lounge; a bar area in the midst of the Island Life event. Mixing fashion, music and the odd cocktail the Vinyl Lounge became the social hub as influencers mixed with artists enjoying the music and the Reebok themed vibes.
Island Life is an exclusive, invite only 24hr experience set on Osea Island. Influencers mix with musical artists and media for a day of relaxation and the chance to see breaking talent alongside some of the biggest names playing live.
In collaboration with Reebok the Vinyl Lounge was created to showcase the heritage of Reebok Classics and its association with music. From partnership concept through to the activation itself 20ten controlled the creative process delivering a truly memorable experience.
THE ART OF INSTALLATION
20ten transformed an outbuilding on the Island into a chilled lounge with vinyl on hand to set the atmosphere. Rustic structures containing iconic sneakers next to decks decorated the space, whilst vintage chesterfield seating with comfy throws and cushions gave the guests a place to crash and enjoy the tunes.
Adorning the walls of the Vinyl Lounge were a series of music and sneaker inspired original art created by the 20ten studio to finish off the overall look.